STARBUCKS

Coffee Celebration Campaign

As part of the launch for Starbucks’ Coffee Celebration Campaign for Global Coffee Week, I managed a talented team to create a vibrant multi-channel initiative celebrating Starbucks' love for coffee. Our campaign featured captivating audio spots and engaging TV commercials that aired during NFL games, alongside eye-catching out-of-home activations and dynamic social media takeovers. Designed to resonate with a diverse audience, this multilingual campaign aimed to deepen connections with coffee enthusiasts worldwide. In addition to overseeing all aspects of project management and production, I played a key role in the project oversight and delivery of our materials.

Agency: SPCSHP
My Role: Program Director & Project Manager.
Collaborators: Chloe Cooper (Group Account Director), Jackie Allen (Account Supervisor), Shayna Blaze (Lead PM), Stephen Gariepy (Group Production Director), Hayley Bartels (Lead Producer), Sophie Buechert (Agency Producer), Sarah Fisher (Creative Director, Creative Lead), Adam Gloo (ECD), Ben Kraft (ACD), Kristina Caizley (Creative Director-Art), Kelley O’hare (Art Director)