WEBROOT & CARBONITE

I helped manage and oversee the execution of a creative and humorous campaign titled 'Solutions to Online Threats', utilizing an extended reality (XR) stage to craft scenarios that blend reality and surrealism. This approach allowed for a final product that surpassed the limitations of traditional green screen techniques, offering efficiency and flexibility in creating repeatable transition animations. By juxtaposing familiar digital experiences with imaginative set-like backgrounds, the campaign maintained a relatable yet playful tone, making complex online security concepts approachable and entertaining. This campaign aimed to redefine online protection by prioritizing humor and intrigue over fear tactics and technical jargon. Published in April 2024 in the United States for OpenText and Webroot, this Film and Integrated media campaign underscores the evolving challenges of distinguishing truth in the digital age.

Agency: Madwell
My Role: Agency Producer and Program Director.
Collaborators: Chris Church (Creative Director), Jessica Auville (Creative Director), Charity Lombardo (Senior Copywriter), Ryan Kurz (Senior Designer), Jocelyn Choi (Group Account Director), Kyle Calian (Integrated Producer), Jenita Spirtovic (Executive Producer), Isaac LeFerve (Producer), and W-Lab (XR Studio)