NEW YORK CITY MARATHON

After a one-year hiatus due to the pandemic, the New York City Marathon made its grand return in late 2020. I led a dedicated team in crafting a comprehensive suite of materials, including a compelling TV spot with syncopated audio, designed to reignite the event’s inspiring and dynamic atmosphere. Our efforts spanned a nationwide TV campaign and included print and digital collateral, all aimed at motivating runners, increasing sign-ups, and enhancing the overall marathon experience. In addition to full project management and production, I also took on the role of final editor for the TV spot.

Agency: Madwell
My Role: Agency Producer, Program Manager, and Editor.
Collaborators: Jason Torres (Design Director), Alex Rhubart (Associate Creative Director - Art), Laura Munoz (Senior Copywriter), Elena Anunciado (Designer).