Heineken-MOONSHOT

I collaborated with a small team within the Heineken Innovation Group - Moonshot to launch and develop new drinks in the alcohol industry. This project posed unique challenges: we needed to establish the market potential for the new beverages, create an integrated strategy and launch plan, and manage queues to program and production management. Our approach included conducting product testing in diverse small markets using engaging and distinctive collateral.

Agency: Madwell
My Role: Agency Producer and Program Director.
Collaborators: Diana Bosniack (Creative Director), Jason Torrez (Design Director), Rachel Matts (Design Director), Julia Compton (Design Director), Seth Hosko (Strategy Director), Mary Ergul (Strategist), and Jenita Spirtovic (Executive Producer).=