FIRESTONE TIRES

Tradition Leads The Way

I collaborated with a small, integrated team to create compelling collateral highlighting Firestone’s dedication to traditional values, featuring renowned hunter and TV personality Michael Waddell from The Outdoor Channel. Our project involved traveling to Booger Bottom, GA, where we filmed documentary-style content showcasing Michael Waddell, his family, and their perspective on what Firestone Tires represents to them.

Agency: MRY & Big Fuel
My Role: Agency Producer and Program Manager.
Collaborators: Jason Liberatore (Creative Director), Ross Cauvel (Senior Copywriter), Alexander Shelley (Senior Art Director), Joe Ladd (Managing Director), Paul Gonzalez (Senior Designer), and Jonah Schwartz (Director/Cinematographer)