EVERLY LIFE INSURANCE

 

Everly, the pioneering 100% digital direct-to-consumer universal life insurance product, entered the market with a disruptive edge. Integral to its launch was a unified team that was well-organized and strategically led through production. The Production/Project Management team orchestrated the creation of Everly, not only as a robust life insurance solution but also as a vehicle for accessible wealth accumulation during clients' lifetimes. To amplify its impact, Everly enlisted an endearing figure, Grimmy the adorable grim reaper, to convey its message.

In this initiative, I spearheaded key aspects including team building, timeline management, and strategic oversight of:

  • Logo development

  • Comprehensive brand system establishment

  • Brand mascot development

  • Bespoke website and app design

  • UI/UX system implementation

  • Website and application development

  • Vendor relations

Agency: Madwell
My Role: Program Direction, Web, App, SCRUM lead, vendor oversight, financial steward
Collaborators: Chris Church (Creative Director), Rachel Matts (Creative Director), Alex Kaufman (Art Director), Libby Dean (Sr. Copywriter), Katie Spak (Designer), Tim Melle (Illustrator), Kaitlin Bowen (Copywriter), Seth Hosko (Strategy Director), Jocelyn Choi (Group Account Director)

Participant of the CGTrader Digital Art Competition